We share what happens around the table (in more ways than one).

Board Brains covers the board gaming hobby across TikTok, Instagram, and YouTube. We discuss the experiences games create and what those experiences reveal about the people playing. When we cover events, we bring many lenses with us (literal and metaphorical).

We care about the people building the board game industry...

The publishers we work with know that; it's why they keep sending us games. These are some of the publishers we've worked with.

  • Hachette Boardgames UK
  • Card Noir
  • Inside Up Games
  • Alley Cat Games
  • ROC Nest Games

…and the people they’re building it for.

Creative work is all about impact. We wanted to share some of the feedback we’ve had from our community, as this is what guides our work (and inspires us to keep going!).

  • @Sarah Knee

    You guys are my favorite board game yappers. I’d love to hear what your backgrounds are because you both seem very educated and articulate… excited you like Feya’s Swamp… it’s a fairly new unplayed game of mine!

  • @LinYao Sea

    Randomly chanced upon your video, and instantly subscribed because WOW I love the way you guys talk through your points. So concise yet so detailed. Would definitely love to hear more of your thoughts on Yonder, especially in how it plays at 2p vs higher counts - since most WP games have a sweet spot on player count 👀

  • @Aliyah O'Keefe

    hi! we ADORE this game. But we just got into gaming, do you have any recs that are similar?

  • @Owen Davey Games

    Great review. I want to check this game out now for sure. Kinfire Delve is a game that I really enjoy at multiple players but I actually think it shines solo because that puzzly element really comes through. I hope you enjoy it

  • @Art Vandelay

    Wait, I had no idea this was possible!! No one is talking about this, going to check it out.

  • @AmazingJaze

    Please get the expansion and DO another video, I need more recent Deep Regrets content, and you guys made this video so much fun!!

  • @HeartbornStudios

    this may be the best this weve ever seen 🤣🤣🤣 ' Immediately goes to rewrite meat slaps into the rules '

  • @livingthelife_56

    We have it on our shelves but haven’t played it yet. Your video has prompted me to learn it today with my husband. We love Splendor!

BG Stats, but make it community.

It might be more fun to look at logged plays, but these numbers make us smile, too. We are passionate about nurturing the community we’ve built and bringing new players to the table. Our content consistently reaches well beyond our existing audience.

We’re also very proud to have a highly engaged audience. Our engagement rate is higher than 90% of creators with similar reach. (source).

31 August 2026 - 29 September 2026

30 days

Attribute
Combined

Aggregate

TikTok

Short-Form

Instagram

Short-Form

New
YouTube

Long-Form

11.2k8.7k1.8k830
4.3%5.4%5.6%1.9%
111.4k30.5k49.7k31.3k
44.8k12.8k24.5k7.6k

Last updated at .

Deep Regrets

Deep Regrets

Case Study

We played Deep Regrets once and then talked about it immediately, while the experience was still raw.

First impression content like this isn't a verdict; it's a window into what a game actually feels like to play. Our audience uses it to work out whether a game is for them.

Here's what that looked like:

  • Deep Regrets - How a board game drove my wife mad...
    370
    20
    10
  • Deep Regrets Mini-Review
    11.2k
    700
    60
    140
Feya's Swamp

Feya's Swamp

Case Study

Feya's Swamp is a game we've put real time into. We’ve played at two, three, and four players, and multiple sessions at each.

This breadth lets us give our audience something genuinely useful: not just what a game is, but a considered sense of whether it's right for them.

Our community tells us our content shapes their purchasing decisions. This kind of coverage is a big part of why.

  • Feya's Swamp changed our mind about worker placement...
    160
    20
    0
  • Feya's Swamp Mini-Review
    2.1k
    120
    20
    10

This isn't our first time in a press room or on a show floor.

We know what enticing event coverage looks like and how to inspire people to get to the table (no matter where that table may be!).

  • Airecon 2026
  • UKGE 2026
  • Manchester BGF
  • Leeds BGC
UKGE

UKGE 2026

Case Study

Our UKGE coverage ran before, during, and after the event . This included previews of games we were looking forward to trying, first-day recommendations from the show floor, and a look at what it's actually like to be there.

Here's what that looked like.

  • UKGE Games you can play now

    Some games at UKGE were already available to purchase online and so we reduced FOMO by recommending our top picks

  • New game releases at UKGE
  • UKGE Show Preview

    Ollie & Madeline share their favorite finds from the UKGE Press event.

  • UKGE Day 1 Recommendations

    Ollie and Madeline sit down to talk about their favorite games from day one of UKGE.

  • Why go to conventions?
Connect

Any Questions?

If there's anything else you'd like to know before granting a pass such as our planned coverage for the event, We are easy to reach at hey@theboardbrains.com.

We love discovering new games and working with publishers of all sizes to share great experiences with our community. To help us build a great partnership, here are the guidelines on how we handle review copies and content.

Our Review Philosophy

We focus heavily on the experience of playing a game and how tabletop gaming connects us to ourselves and each other. We are always on the lookout for unique experiences, interesting mechanics, and strong hooks. When you reach out to us, it goes a long way if you can share why you think your game is a great fit for our audience based on those experiential elements.

Review Copies and Timelines

Accepting a review copy does not guarantee that we will feature the game on our channels. We only take on games when we believe we have the capacity to cover them, but we always review on our own schedule.

If you have a specific deadline, launch date, or preferred week for content to go live, please let us know. We will do our absolute best to meet your request, but due to our busy schedule, we cannot guarantee specific timelines.

How We Handle Coverage Decisions

We work hard to maintain trust with our audience, and we also deeply respect how much care and hard work goes into designing a game. Because of this, if a game falls far outside our personal tastes, or if we find major flaws that outweigh the positives, we may choose not to post a review. Just because a game is not the right fit for us does not mean it wont be perfect for someone else, and we prefer not to put negative energy into the community.

If we play your game and decide not to move forward with a public review, we are still happy to reach out and share our private feedback with your team if you are open to receiving it.

Our Policy on AI-Generated Content

AI content is a highly contentious topic in the board game and creative industries. Because of the impact on the creative community, we err on the side of caution regarding its use.

You must disclose to us upfront if your game uses any AI-generated content in its art, writing, or design. This disclosure allows us to make informed decisions about whether and how we cover the game. If we do choose to review a game that includes AI elements, we will be entirely transparent about it with our audience to protect their trust.

Content Ownership and Usage

All content we produce on our website, YouTube, and social media channels is our own intellectual property. You are more than welcome to link to our videos, articles, or posts to share them with your audience. However, you may not download, edit, or repurpose our content into advertisements without our explicit permission.